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Hasdrubal 'The Fair'
 
Carthaginian General, brother in law of Hamilcar Barca, Hasdrubal (or Asdrubal) joined his fortune to that of his illustrious father in law. When the latter drowned in the waters of the flooded in c229, Hannibal was too young to succeed his father and Hasdrubal, commander in chief of the army of Spain was elected. As admiral, Hannibal was the second rank in the Spanish state. Carthage ratified the choice. The temperament of Hasdrubal was rather political than warlike; he applied himself to organise the new state and accentuated its monarchical character. Not content with the military election that had brought him to power, Hasdrubal convoqued a congress of the principal iberian chiefs and succeeded in getting himself named commander in chief of all the nation.

Hasdrubal? Carthago Nova c. 228 BC Silver shekel

He then founded a new capital, Carthago Nova (Carthagena). Influenced by the hellenistic model, he behave as a king, erecting a palace in the new city and receiving a tribute from the local princes. In c226 En ~ 226, the Roman Senate, alerted by the Greeks of Emporion (Emporiae), woke up to the power of Hasdrubal and sent an ultimatum to Carthagena, at the same time concluding a treaty with Sagunto, the most developed of the Iberian cities. This treaty, negotiated by the aristocratic party in power in the Spanish port, was attacked by the popular faction, but the Romans encouraged the savage execution of the leaders of the opposition and Hasdrubal had to accept the conditions of the Senate.

He concluded a treaty with Rome, in which he agreed not to cross the Ebro. He neverthelss continued his policy of developing relations with the Iberian princes beyond the Jucar. His agents helped Indibilis to federate the tribes of Catalonia and Edecon united those of Aragon. His aim was to isolate the friends of Rome in their coastal towns.

It was then that a Celt, who had sworn that he would not survive his master's crucifixion (on the orders of Hasdrubal) stabbed and killed the Carthaginian monarch.